Registered devices
188
down 13%
Identity created. This starts the measured funnel, but it is not setup complete.
The outcome we want (lagging metrics)
The scoreboard. These tell us whether COPY is becoming a repeat behavior, not just a thing people try once.
Repeat conversations
Conversations people came back to, not just tried once.
34%
up 18 percentage points
Good
Repeat conversations
Conversations people came back to, not just tried once.
Current value
29 repeat conversations / 86 active conversations
Means: active conversations in the last 28 days that also had voice activity before this 28-day window divided by all active conversations in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST.
Read: Good: Repeat conversations is moving in the right direction (up 18 percentage points vs comparison).
Week-4 message-active retention
Shows whether newly registered devices keep finding value after the novelty window.
6%
down 5 percentage points
Needs focus
Week-4 message-active retention
Shows whether newly registered devices keep finding value after the novelty window.
Current value
registered devices in a signup cohort that were message-active four weeks after registration divided by registered devices in the same signup cohort. Window: mature signup cohorts only; newer cohorts show a dash until enough time has passed. Message-active means sent, played, or acknowledged a message.
Means: registered devices in a signup cohort that were message-active four weeks after registration divided by registered devices in the same signup cohort. Window: mature signup cohorts only; newer cohorts show a dash until enough time has passed. Message-active means sent, played, or acknowledged a message.
Read: Needs focus: Week-4 message-active retention is moving the wrong way (down 5 percentage points vs comparison).
2+ people participated
Conversations are more valuable when another person actually joins in.
86%
flat
Watch
2+ people participated
Conversations are more valuable when another person actually joins in.
Current value
74 conversations with 2+ people / 86 active conversations
Means: active conversations where at least two registered devices sent, played, or acknowledged a message divided by all active conversations in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST. This means two people participated; it does not necessarily mean both people sent messages back and forth.
Read: Watch: 2+ people participated is roughly steady or not decisive (flat vs comparison).
Invite reproduction
Measures whether accepted invitees later create their own invite within 24 hours.
25%
down 7 percentage points
Needs focus
Invite reproduction
Measures whether accepted invitees later create their own invite within 24 hours.
Current value
14 invitees who re-invited / 56 accepted invite devices
Means: registered devices that accepted an invite and then created another invite within 24 hours divided by registered devices that accepted an invite in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST. This is anonymized device-level behavior, not a person-level social graph.
Read: Needs focus: Invite reproduction is moving the wrong way (down 7 percentage points vs comparison).
The signals we think predict it (leading metrics)
The levers. These are earlier behaviors we can improve now and test against the scoreboard later.
First conversation within 24h
Early channel creation is the first sign that setup turned into intent.
55%
up 8 percentage points
Good
First conversation within 24h
Early channel creation is the first sign that setup turned into intent.
Current value
104 new devices with a conversation within 24h / 188 new registered devices
Means: newly registered devices that started a conversation within 24 hours of registration divided by newly registered devices in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST.
Read: Good: First conversation within 24h is moving in the right direction (up 8 percentage points vs comparison).
Invite acceptance rate
A channel starts to matter when another person gets in.
29%
up 8 percentage points
Good
Invite acceptance rate
A channel starts to matter when another person gets in.
Current value
72 accepted invites / 252 created invites
Means: accepted invites divided by created invites. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST.
Read: Good: Invite acceptance rate is moving in the right direction (up 8 percentage points vs comparison).
First playback milestone
Playback is the first evidence that voice reached the other side.
32%
up 4 percentage points
Watch
First playback milestone
Playback is the first evidence that voice reached the other side.
Current value
60 new devices with first playback / 188 new registered devices
Means: newly registered devices that reached the first-message-received milestone divided by newly registered devices in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST. This is a milestone proxy for first playback, not a complete message-by-message play rate.
Read: Watch: First playback milestone is roughly steady or not decisive (up 4 percentage points vs comparison).
Second person participated
The strongest hunch for a durable conversation is another person participating.
86%
flat
Watch
Second person participated
The strongest hunch for a durable conversation is another person participating.
Current value
74 conversations with 2+ people / 86 active conversations
Means: active conversations where at least two registered devices sent, played, or acknowledged a message divided by all active conversations in the last 28 days. Window: Jun 16, 2026 12:00 AM to Jul 13, 2026, 12:26 PM MST. This is participation, not a strict back-and-forth sender count.
Read: Watch: Second person participated is roughly steady or not decisive (flat vs comparison).
Onboarding / activation
The path from identity creation to real use. Registered device means an identity was created. It is not the same as fully completing onboarding.
Permission setup failures are a reliability guardrail. Lower is better; zero is the goal.
First conversation within 24h
55%
up 8 percentage points
104 devices started a conversation within 24 hours.
First message sent
40%
up 4 percentage points
76 new devices reached first-message-sent.
First playback
32%
up 4 percentage points
60 new devices reached first-message-received.
2+ people participated
86%
flat
Share of active conversations with at least two participating devices.
Permission setup failures
0
no failures
Coarse mic/push bridge failures. Lower is better; zero is the target.
What people do in the app
The last 28 days. Reach is the share of devices with a measured product session that did each action at least once.
42 devices across 246 measured sessions.
Who found the main customization surface. People who did this averaged 3.1 times.
Who moved from settings into appearance choices. People who did this averaged 2.0 times.
Who actually applied a different skin. People who did this averaged 2.3 times.
Who applied a different color variant. People who did this averaged 1.0 times.
Who moved the dial to another channel at least once. People who did this averaged 8.0 times.
Platform
Activity split by the platform prefix on updated app builds. Legacy rows stay visible instead of being guessed.
| Platform | Active devices | Sessions | Messages |
|---|---|---|---|
| iOS | 125 | 246 | 2,632 |
| Android | 4 | 0 | 24 |
Age of active devices
Days between registration and the latest measured session in this window. Limited to registrations in the 90-day report history.
| Device age | Active devices |
|---|---|
| 0-6 days | 17 |
| 7-13 days | 7 |
| 14-27 days | 7 |
| 28+ days | 6 |
Unlock funnel
Read left to right. Earned rate is earned / measured-session devices; prompt rate is shown / earned; action rate is claim started / shown; completion is claimed / started.
| Unlock | Earned | Prompt shown | Claim started | Claimed |
|---|---|---|---|---|
| First Contact | 0 (0%) | 0 | 0 | 0 |
| Three's Company | 0 (0%) | 0 | 0 | 0 |
| Operator | 0 (0%) | 0 | 0 | 0 |
Usage over time
Weekly conversation activity. Default is 90 days; use shorter views to inspect recent movement.
0%
Apr 12
28%
Apr 19
53%
Apr 26
69%
May 3
43%
May 10
67%
May 17
16%
May 24
33%
May 31
65%
Jun 7
68%
Jun 14
69%
Jun 21
57%
Jun 28
65%
Jul 5
New this period2+ people participatedRepeat conversationsTop label is repeat conversation rate.
Good: Latest repeat conversation rate is moving in the right direction (up 8 percentage points vs comparison).
Cohort retention
Percent of each signup cohort that was message-active in later weeks. A dash means that week has not happened yet.
| Signup week | W0 | W1 | W2 | W4 |
|---|---|---|---|---|
| Jun 2-Jun 8 116 | 44% | 16% | 9% | 6% |
| Jun 9-Jun 15 32 | 31% | 9% | 6% | - |
| Jun 16-Jun 22 17 | 65% | 41% | 18% | - |
| Jun 23-Jun 29 53 | 53% | 8% | - | - |
| Jun 30-Jul 6 60 | 38% | - | - | - |
| Jul 7-Jul 13 58 | - | - | - | - |
Read each row left to right: Jun 2-Jun 8 had 6% of its signup devices message-active in week 4.
Hypothesis tracker
These are beliefs we are testing, not facts we should overstate.
| Hypothesis | Rationale | Evidence | Status |
|---|---|---|---|
| Groups retain better | Group channels create more chances for repeat voice use. | 15% of sends are in group conversations. | Mixed |
| Fast social activation matters | Channels become useful when another person joins quickly. | 29% invite acceptance rate in the last 28 days. | Supported |
| Second participant predicts return | A conversation with two participating people is more likely to become repeat use. | 86% of active conversations had 2+ people participate. | Mixed |
| Playback closes activation | A sent voice note matters more when someone hears it. | 32% first playback milestone rate. | Mixed |
Focus this week
Three practical reads from the current data. These are meant to guide product attention, not to be public copy.
1
Repeat conversations
Repeat conversations is currently marked good. Keep the work that supports this moving.
2
Week-4 message-active retention
Week-4 message-active retention is the clearest improvement area. Treat it as this week's product question.
3
First playback milestone
First playback milestone is watch. Watch it, but do not make it the whole story yet.
Social Pulls
Short lines Matt can send Alan or post as-is. They keep the numbers, but they should still sound like COPY and not like a dashboard.
34% of active COPY conversations in the last 28 days were repeat conversations. People are coming back to the same channel. That matters more than a one-off spike.
55% of new devices started a conversation within 24 hours. The first day still decides whether COPY feels alive or just feels like setup.
29% of invites turned into somebody getting in. COPY changes the second another voice shows up.
32% of new devices reached first playback. A sent note starts to matter when somebody actually hears it.
Metric glossary
Definitions used throughout this page. Counts are anonymized device or channel signals, not named people.
- Leading metric
- An earlier behavior we believe should predict a better product outcome later. These are hypotheses, not proof.
- Lagging metric
- An outcome that tells us whether COPY is already becoming useful and repeatable. It usually moves after the product experience changes.
- Percentage point
- The direct difference between two percentages. Moving from 20% to 30% is up 10 percentage points, not up 10%.
- Message-active identity
- An anonymized device identity that sent, played, or acknowledged a message during the window.
- Active conversation
- A conversation with voice activity during the window. This is a channel-level behavior, not a person count.
- Repeat conversation
- An active conversation that also had voice activity before the current window. This is the main repeat-behavior proxy.
- New conversation
- An active conversation with no earlier voice activity observed before the current week in this 90-day view.
- 2+ people participated
- A conversation where at least two anonymized identities sent, played, or acknowledged a message during the window. This is participation, not necessarily two-way sending.
- Cohort retention
- For each signup week, the share of those devices that were message-active in week 0, week 1, week 2, or week 4 after signup.
- WAU / MAU
- Weekly message-active identities divided by 28-day message-active identities. Higher means more of the recent audience is active this week.
- Registered device
- A device identity created on the server. This starts the measurable onboarding funnel, but does not prove the person finished setup.
- Onboarding permission failure
- A coarse mic or push permission bridge failure mirrored from client diagnostics. It excludes raw native error text and should be read as a reliability guardrail.
Archive policy
Pulse is the rolling live read. Weekly and monthly scorecards are frozen to completed Phoenix periods, with dated URLs so the comparison does not move after the period closes. The public archive is regenerated from recent Analytics Engine history each night; GitHub artifacts and Cloudflare deployments remain the deeper audit trail.