1
Invite reproduction
Invite reproduction is currently marked good. Keep the work that supports this moving.
The outcome we want (lagging metrics)
The scoreboard. These tell us whether COPY is becoming a repeat behavior, not just a thing people try once.
Repeat conversations
Conversations people came back to, not just tried once.
15%
down 9 percentage points
Needs focus
Repeat conversations
Conversations people came back to, not just tried once.
Current value
15 repeat conversations / 98 active conversations
Means: active conversations in the last 28 days that also had voice activity before this 28-day window divided by all active conversations in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST.
Read: Needs focus: Repeat conversations is moving the wrong way (down 9 percentage points vs comparison).
Week-4 message-active retention
Shows whether new device identities keep finding value after the novelty window.
0%
down 1 percentage points
Watch
Week-4 message-active retention
Shows whether new device identities keep finding value after the novelty window.
Current value
device identities in a signup cohort that were message-active four weeks after registration divided by device identities in the same signup cohort. Window: mature signup cohorts only; newer cohorts show a dash until enough time has passed. Message-active means sent, played, or acknowledged a message.
Means: device identities in a signup cohort that were message-active four weeks after registration divided by device identities in the same signup cohort. Window: mature signup cohorts only; newer cohorts show a dash until enough time has passed. Message-active means sent, played, or acknowledged a message.
Read: Watch: Week-4 message-active retention is roughly steady or not decisive (down 1 percentage points vs comparison).
2+ people participated
Conversations are more valuable when another person actually joins in.
87%
down 5 percentage points
Watch
2+ people participated
Conversations are more valuable when another person actually joins in.
Current value
85 conversations with 2+ people / 98 active conversations
Means: active conversations where at least two device identities sent, played, or acknowledged a message divided by all active conversations in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST. This means two people participated; it does not necessarily mean both people sent messages back and forth.
Read: Watch: 2+ people participated is roughly steady or not decisive (down 5 percentage points vs comparison).
Invite reproduction
Measures whether accepted invitees later create their own invite within 24 hours.
27%
up 27 percentage points
Good
Invite reproduction
Measures whether accepted invitees later create their own invite within 24 hours.
Current value
8 invitees who re-invited / 30 accepted invite identities
Means: accepted invite identities that created another invite within 24 hours divided by accepted invite identities in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST. This is anonymized identity-prefix behavior, not a person-level social graph.
Read: Good: Invite reproduction is moving in the right direction (up 27 percentage points vs comparison).
The signals we think predict it (leading metrics)
The levers. These are earlier behaviors we can improve now and test against the scoreboard later.
First conversation within 24h
Early channel creation is the first sign that setup turned into intent.
51%
up 10 percentage points
Good
First conversation within 24h
Early channel creation is the first sign that setup turned into intent.
Current value
106 new identities with a conversation within 24h / 207 new registered identities
Means: new registered device identities that started a conversation within 24 hours of registration divided by new registered device identities in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST.
Read: Good: First conversation within 24h is moving in the right direction (up 10 percentage points vs comparison).
Invite acceptance rate
A channel starts to matter when another person gets in.
23%
up 23 percentage points
Good
Invite acceptance rate
A channel starts to matter when another person gets in.
Current value
36 accepted invites / 156 created invites
Means: accepted invites divided by created invites. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST.
Read: Good: Invite acceptance rate is moving in the right direction (up 23 percentage points vs comparison).
First playback milestone
Playback is the first evidence that voice reached the other side.
31%
up 10 percentage points
Good
First playback milestone
Playback is the first evidence that voice reached the other side.
Current value
64 new identities with first playback / 207 new registered identities
Means: new registered device identities that reached the first-message-received milestone divided by new registered device identities in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST. This is a milestone proxy for first playback, not a complete message-by-message play rate.
Read: Good: First playback milestone is moving in the right direction (up 10 percentage points vs comparison).
Second person participated
The strongest hunch for a durable conversation is another person participating.
87%
down 5 percentage points
Watch
Second person participated
The strongest hunch for a durable conversation is another person participating.
Current value
85 conversations with 2+ people / 98 active conversations
Means: active conversations where at least two device identities sent, played, or acknowledged a message divided by all active conversations in the last 28 days. Window: May 23, 2026 12:00 AM to Jun 19, 2026, 2:25 AM MST. This is participation, not a strict back-and-forth sender count.
Read: Watch: Second person participated is roughly steady or not decisive (down 5 percentage points vs comparison).
Usage over time
Weekly conversation activity. Default is 90 days; use shorter views to inspect recent movement.
0%
Mar 21
53%
Mar 28
40%
Apr 4
29%
Apr 11
19%
Apr 18
47%
Apr 25
67%
May 2
54%
May 9
53%
May 16
20%
May 23
35%
May 30
69%
Jun 6
74%
Jun 13
New this period2+ people participatedRepeat conversationsTop label is repeat conversation rate.
Good: Latest repeat conversation rate is moving in the right direction (up 6 percentage points vs comparison).
Cohort retention
Percent of each signup cohort that was message-active in later weeks. A dash means that week has not happened yet.
| Signup week | W0 | W1 | W2 | W4 |
|---|---|---|---|---|
| May 9-May 15 30 | 23% | 0% | 0% | 0% |
| May 16-May 22 18 | 22% | 0% | 0% | - |
| May 23-May 29 48 | 44% | 2% | 2% | - |
| May 30-Jun 5 95 | 47% | 17% | - | - |
| Jun 6-Jun 12 50 | 26% | - | - | - |
| Jun 13-Jun 19 14 | - | - | - | - |
Read each row left to right: May 9-May 15 had 0% of its signup devices message-active in week 4.
Hypothesis tracker
These are beliefs we are testing, not facts we should overstate.
| Hypothesis | Rationale | Evidence | Status |
|---|---|---|---|
| Groups retain better | Group channels create more chances for repeat voice use. | 14% of sends are in group conversations. | Mixed |
| Fast social activation matters | Channels become useful when another person joins quickly. | 23% invite acceptance rate in the last 28 days. | Supported |
| Second participant predicts return | A conversation with two participating people is more likely to become repeat use. | 87% of active conversations had 2+ people participate. | Mixed |
| Playback closes activation | A sent voice note matters more when someone hears it. | 31% first playback milestone rate. | Supported |
Focus this week
Three practical reads from the current data. These are meant to guide product attention, not to be public copy.
2
Repeat conversations
Repeat conversations is the clearest improvement area. Treat it as this week's product question.
3
Second person participated
Second person participated is watch. Watch it, but do not make it the whole story yet.
Metric glossary
Definitions used throughout this page. Counts are anonymized device or channel signals, not named people.
- Leading metric
- An earlier behavior we believe should predict a better product outcome later. These are hypotheses, not proof.
- Lagging metric
- An outcome that tells us whether COPY is already becoming useful and repeatable. It usually moves after the product experience changes.
- Percentage point
- The direct difference between two percentages. Moving from 20% to 30% is up 10 percentage points, not up 10%.
- Message-active identity
- An anonymized device identity that sent, played, or acknowledged a message during the window.
- Active conversation
- A conversation with voice activity during the window. This is a channel-level behavior, not a person count.
- Repeat conversation
- An active conversation that also had voice activity before the current window. This is the main repeat-behavior proxy.
- New conversation
- An active conversation with no earlier voice activity observed before the current week in this 90-day view.
- 2+ people participated
- A conversation where at least two anonymized identities sent, played, or acknowledged a message during the window. This is participation, not necessarily two-way sending.
- Cohort retention
- For each signup week, the share of those devices that were message-active in week 0, week 1, week 2, or week 4 after signup.
- WAU / MAU
- Weekly message-active identities divided by 28-day message-active identities. Higher means more of the recent audience is active this week.
Archive policy
Recommendation: keep this public URL as the rolling live read. Use GitHub artifacts and Cloudflare deployment history as the automatic audit trail, and only promote durable monthly or decision-point snapshots when a specific narrative needs to be preserved.